Gabby rebrand
Website redesign from 2021-2023. This new branding was born from a photoshoot with Wendy Yalom during the pandemic (was shot over zoom). The freedom of this shoot inspired me to use these images in a way which broke off from what the wellness community was creating at the time. There was nothing “earth toned and neutral” about this shoot and so, this rebrand with Gabby confident at the forefront, uses a bold new logo to become the next phase of how Gabby was portrayed and broadened her audience base.
Dear Gabby Podcast
In my 6.5 years of working with Gabby and team, this might be the largest project I’ve helped to develop and launch. From the initial design to overseeing all of the art creation for 146 episodes, this podcast has always been near and dear to me and has evolved since its inception. The show is rooted in Gabby’s audience asking for advice on a wide range of topics. Originating as an IG live event, Dear Gabby has grown to over 1m monthly downloads. In the Big Talk category, Gabby has great conversations with current thought leaders covering challenging topics. Featuring guests such as Dr. Becky, Kelly Ripa, Melissa Wood, Lewis Howes, Marie Forleo, Dr. Schwarz and others.
The Bestseller Masterclass
Created the branding and creative for Gabby’s core digital product offering, The Bestseller Masterclass. Shown above: long form sales page, micro site portal featuring over 8 hours of course videos, a 98-page printable worksheet. Personally, I have taken this course 2x now and am somewhat obsessed with it.
miracle membership
Creating art for the Miracle Membership was my original assignment back in 2017 and have worked on this membership throughout. Members receive weekly fresh content including: email updates, meditations, calendars, worksheets and a mantra to focus on.
quarterly challenges
Four quarterly challenges (Relationship, Manifesting, Meditation and Body Love) were created to establish a daily coaching practice with Gabby. Along with initial branding, each challenge required advertising campaigns, email campaigns, opt-ins, web pages, socials and daily workbooks.