YouTube
Worked closely with the social media manager and the podcast producer to develop hundreds of YouTube thumbnails for this channel. YT subscription rate went from 109k- 263k while I was a team member. We used internal and independent YouTube consultants for best practices, cadence, video data, messaging and branding.
ads
Shown: just a few of hundreds of ads created for our media buyers to distribute and create lead generation for our products. All ads performance were analyzed with data, A/B tested and ran on specific social channels.
I created instagram stories and posts that supported every step of our growth. Whether it was highlighting the latest podcast episode, promoting our largest acquisition funnel with lead magnets, generating awareness of time sensitive programs or just creating organic stories, these were an important part of our engagement strategy for acquisition and retention.
email campaigns
Collaborated with channel leads to create impactful email marketing campaigns. These designs are aways A/B tested, have clear CTA’s, optimized art and follow current branding guidelines. With a distribution list of over 350k subscribers*, our podcasts, newsletters and subscription memberships are bi-weekly and their analytics were carefully scrutinized, yielding to favorable open rates.
*grew 150k during my tenure
sms campaigns
Proven to add value to our marketing objectives, we used sms to advantageously share programming by calling attention to promotions, memberships and urgency messaging around our digital products.
digital courses
With over 25 unique digital courses, each needed branding created: logos, color palettes, typography and web pages. Each course consisted of micro sites with portal art, workbooks, email funnels, pre and post launch ad campaigns and social art for promotion.
affiliate marketing
I worked on various campaigns to support the company’s industry relationships via affiliate marketing. These launches raised awareness of select programming that was in alignment with our company’s goals and values.
website redesign ‘23
I designed 20+ web pages for a redesign effort in the latest branding campaign (2023). These early versions were an exciting collaboration, which played a crucial role in troubleshooting the site flow.
An incredible collaboration:
rebrand design team: Wooden Studios
photographer (Gabby portraits): Garen Barsegian
design for pages as shown: Tracey Edelstein
design and development: Brick Factory
current site design: Z1